Rebuilt FTUE, added meta progression, Battle Pass tuning and daily tournament LiveOps.
Improved D3 retention. 10M+ downloads.
Owned core mechanics, level design, boss encounters and the difficulty curve. Took concepts from pitch to playable build.
Designed from scratch: core loop, progression, reward and economy systems, meta and onboarding.
Designed from scratch: core loop, economy, wave balancing and level design.
Owned the retention roadmap: difficulty curve, mid-term goals, tournaments, meta features, level and customization rework.
100M+ installs. Improved D1 retention over the period — a package of changes, not a single A/B test.